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Saturday, August, 22nd (Main Event)
Sunday, August, 23rd (Race only event)

*Tickets go on sale at 12:00 pm 03/14/2026

"THE EVENTS WHERE
YOU CAN DO MORE
THAN JUST PARK YOUR CAR."

The MPACT Motorsports Festival is our flagship event, built around professionally organized motorsports experiences and rooted in the BMW performance community. Designed for enthusiasts who value quality, execution, and community, the event brings together drivers, partners, and fans for a weekend that goes far beyond static display—offering meaningful on-track and performance-driven opportunities in a structured, premium environment.

About the MPACT Motorsports Festival

The MPACT Motorsports Festival is the flagship event of the MPACT brand, rooted in the BMW performance community and built around professionally executed motorsports experiences. Created by enthusiasts for enthusiasts, the festival brings together drivers, partners, and fans for a weekend that goes far beyond static display.

Designed for those who value performance, quality, and community, the MPACT Motorsports Festival delivers meaningful on-track opportunities, premium activations, and a structured event environment that has defined the MPACT experience for over a decade.

Host Venue
Pocono Raceway

Pocono Raceway provides a world-class motorsports setting for the MPACT Motorsports Festival. Centrally located within the Northeast and Mid-Atlantic regions, the venue allows participants and spectators convenient access while offering the infrastructure needed to support a full-scale performance event. With the ability to operate multiple track configurations simultaneously, Pocono Raceway enables a dynamic event environment that supports a wide range of on-track experiences throughout the day.

Timed Track X Sessions
Presented by RevozportP

Track X provides participants the opportunity to experience their vehicles on track in a safe, controlled, and professionally managed environment. Designed to be approachable for drivers of all experience levels, Track X does not require prior track experience and is focused on delivering a fun, performance-driven introduction to on-track driving.

Hosted on the Pocono Raceway East Road Course, this autocross-style experience allows drivers to test their skills while navigating a technical course layout. Timed runs are recorded throughout the session, giving participants the chance to challenge themselves, compare times, and enjoy some friendly competition.

Track X sessions are offered in both morning and afternoon time slots. Participation is limited to 100 registered vehicles, after which a waitlist will be established.

1/3 Mile Side by Side
Roll Racing MPH Challenge
Presented by PURE Drivetrain

The Roll Racing MPH Challenge is one of the signature experiences at the MPACT Motorsports Festival and consistently sells out within minutes of registration opening. Designed to deliver high-speed, side-by-side competition in a controlled motorsports environment, this experience takes place on NASCAR’s longest straightaway at Pocono Raceway.

Runs begin from a 40 mph or 60 mph roll, allowing vehicles to accelerate through a 2,300-foot course before entering a designated braking zone, followed by a section of the North Road Course for controlled cooldown. This format provides drivers the opportunity to safely explore their vehicle’s performance while maintaining structure and oversight throughout each run.

New for 2026, verified start speeds will be implemented for participants seeking consistent and accurate trap speed data. MPH is recorded and displayed live during the event, adding an additional level of transparency and competitive excitement.

Participation is extremely limited, and this experience is expected to sell out quickly.

Judged Car Show
Presented by Valvetronic

The MPACT Judged Car Show highlights some of the most thoughtfully built performance vehicles in attendance, offering participants the opportunity to showcase their cars in a premium, infield display setting. All car show participants are required to purchase an infield reserved pass to gain access to the designated show area.

The car show welcomes a wide range of BMW, European, Exotic, and performance-based vehicles, with an emphasis on build quality, attention to detail, and overall execution. Classes will be announced prior to the event based on preregistration, allowing the show structure to reflect the vehicles in attendance. Multiple awards will be presented within each class.

Select class winners will be invited to participate in a private post-awards photo session, providing a unique opportunity to capture their vehicles on track in a controlled and professional setting

Updated car show classes and judging details will be announced closer to the event.

Drift Showcase - Drift Rides - Burnout Contest

The Drift Showcase offers experienced drivers the opportunity to participate in a full day of controlled, on-track drifting on the Pocono Raceway South Road Course. This experience is designed for drivers with verified prior drifting experience and is focused on showcasing car control, skill, and precision in a professionally managed environment.

Registration is required to participate in the drifting sessions. Participants must meet experience requirements, which are outlined on the event registration page.

For those looking to enjoy a more crowd-driven experience, the Burnout Contest takes place on a designated skid pad area designed specifically for this activity. Participants are given the chance to put on a show in a controlled setting, with the audience serving as the judge. Burnout Contest registration will be available at the MPACT main tent once inside the event.

Vendor Showcase

The Vendor Showcase is a central component of the MPACT Motorsports Festival, bringing together a carefully selected lineup of premium automotive brands and industry leaders. Designed to complement the on-track experiences, the showcase offers attendees the opportunity to engage directly with the companies that shape modern performance, innovation, and vehicle culture.

Throughout the event, attendees can explore a diverse range of products and services, including performance parts, wheels and tires, accessories, specialty vehicles, service and tuning solutions, and emerging automotive technologies. Many vendors also offer interactive displays, live demonstrations, contests, and hands-on experiences that allow guests to better understand how products perform in real-world applications.

The Vendor Showcase provides a unique environment where enthusiasts can ask questions, gather technical insight, and connect with brands they trust—all within the context of a professionally organized motorsports event. Whether you’re planning future upgrades, discovering new products, or simply enjoying the atmosphere, the Vendor Showcase plays an integral role in the overall MPACT experience.

Meet Rhys Conklin - #youngndrifting
AUTOcouture Motoring Sponsored Driver and take a ride in the passenger seat.

MPACT is proud to feature Rhys Conkin as part of our drifting program, highlighting his continued growth and progression within the motorsports community. Over the years, Rhys has developed into a highly skilled and disciplined driver, earning respect for his car control, consistency, and professionalism on track.

What began as an early passion has evolved into a focused pursuit of excellence, with Rhys refining his craft through dedication, experience, and continual development. His presence at MPACT events reflects our commitment to supporting drivers who embody progression, skill, and respect for the sport.

Rhys’ drift demonstrations showcase controlled, high-level driving and serve as an example of the standards and execution MPACT aims to deliver across all on-track experiences.

VIP Experience
Ticket Level

VIP Reserved Infield Vehicle Pass. (Access to exclusive preferred VIP parking area with access to all lots)
Early access and private entrance.
New Top Shelf VIP lounge with exclusive rooftop viewing deck.
Fully Catered Breakfast & Lunch with delicious menu options.
Unlimited beverages including Coffee, Soda, Water, Lemonade.
Assorted Snacks to keep you fueled throughout the day.
Swag Bag filled with limited "VIP exclusive" release MPACT Merch and other sponsor goodies.
VIP discount level provided on products from the Official MPACT Merchandise booth.
Parade Lap with on-track photos to close out the day.
Extremely Limited Availability.
Vehicle must be of quality level for approval.
Add a "Plus 1" ticket for your guest/passenger at a discounted price. (Plus 1 option is only available as add on to a main VIP ticket)
VIP Ticket level does not include any driving event activities. (must be purchased separately)
Plus more to be announced prior to the event! #staytuned

2025 Official Event Partners

MPACT is proud to partner with a group of industry-leading brands that help bring the event experience to life. Our partners play an integral role in supporting on-track activities, enhancing the attendee experience, and maintaining the standards of quality and execution MPACT is known for.

For 2026 partnership inquiries or to learn more about becoming involved with MPACT events, please email to jaycent@mpacteast.com

Roll Race Presenting Sponsor

Presented by

Title Sponsor

Timed Track X
Presenting Sponsor

Official Car Care

Official Sponsor

Car Show
Presenting Sponsor

Official Sponsor

Track X Provider

Official Warehouse Distributor

Official Exhaust

Official Cooling

Official Wheel

Official Drivetrain

Official Sponsor

Official BMW Dealer

Official Sponsor

Official Lubricant

Official Suspension

Official Tuner

Official European

Parts Supplier

Official Intake

Official Sponsor

Official Engine Dress Up Sponsor

Official Sponsor

Official Media

Official Media

NET-WORK

Join our Net-Work

Stay connected with MPACT across our social media channels for event updates, schedule announcements, partner highlights, and behind-the-scenes content throughout the year.